Start Now

ChatGPT SEO

Many ask this question every time a new technology appears on the horizon: is SEO dead? The reality is different. SEO doesn't die, it evolves. And if there's something making it mutate faster than ever, it's artificial intelligence engines like ChatGPT, Gemini, or Perplexity.

These generative models are starting to behave like new search engines. Users no longer just "google", they also "chat" with these AIs looking for quick, organized, and quality answers. And this is where the new game begins: how can I make my content appear in those answers?

How can I make my content appear in those answers?

What is "ChatGPT SEO"? Keys to this new discipline

The term "ChatGPT SEO" refers to all practices designed to optimize content so it's relevant, useful, and visible to generative AI engines. Unlike classic SEO focused on Google and other search engines, here we're facing an environment where language models "read," interpret, and summarize multiple sources before generating a single answer.

This means the content you write must meet more human and semantic criteria than ever: clarity, depth, authority, and real experience. Added to this is the challenge of not only positioning in traditional search engines, but also being "cited" by AI when responding.

Unlock your site's potential with ChatGPT SEO
ChatGPT SEO Dashboard Analytics

GEO: SEO in the era of generative engines

A new term is gaining ground: GEO (Generative Engine Optimization). This concept, introduced by industry experts, represents the natural evolution of SEO in an ecosystem dominated by generative engines.

GEO doesn't replace traditional SEO, but adds a new optimization layer focused on how AI collects, interprets, and presents information.

Some key differences between both approaches:

Classic SEO

  • Focused on ranking complete pages.
  • Works on CTR, titles, and meta descriptions.

GEO

  • Focused on "useful fragments" that AI can include in its answers.
  • Works on textual clarity, authority, and author reputation.

In this new context, concepts like content structure, natural writing, and author authority become more important than ever.

How does positioning work in AI like ChatGPT, Gemini, or Perplexity?

These AIs don't work like Google. They don't show pages, but summaries from multiple sources. According to shared experience:

"These AIs receive more than 90% of their traffic from computers and not from mobile phones, therefore SEO optimization becomes increasingly relevant, but how can I get them to position me?"

The answer lies in understanding what factors an AI model considers when showing your content:

  • Semantics and coherence:

    models don't focus on exact keywords, but on intentions and related topics.

  • Contextual relevance:

    your content must be deep, current, and useful.

  • Author and domain reputation:

    external links, social media presence, and cross-references do matter.

  • Structural clarity:

    clear titles, hierarchical headings, lists, and examples improve AI interpretation.

The 3 keys to stand out in AI engines: E-E-A-T, Authority, and Unique Content

Personal experience at this point is pure gold, and I integrate it here textually:

These are 3 tips that will help you position in AIs:

  1. 1

    E-E-A-T

    – Experience, Expertise, Authoritativeness, and Trustworthiness
    In summary, it's the user experience on your site, that it's a good experience where you give information that is valuable and quality.
  2. 2

    Authority

    That your website has authority and is trustworthy. That the person writing the information is someone with LinkedIn, social media, who has weight in the niche, and that your site has quality links from news sources or important pages like Forbes.
  3. 3

    Content Quality

    Although writing content with pure AI is on the rise, at some point that content will be repeated on all blogs or websites. Google wants to rank the latest and most novel, that's why unique content will stand out. Your opinion can never be copied by AI.

These three pillars are the foundation on which you should build any content if you want to appear in generative AI responses.

How to know if your content is "AI-ready"?

Unlike traditional search bots, a generative AI doesn't just crawl, but also "interprets." This means it needs to understand your text just like a person would.

Ask yourself these questions to evaluate your content:

  • ?
    Does my content answer clearly and directly to a question?
  • ?
    Does it include real examples, practical cases, or direct experience?
  • ?
    Is it well structured and easy to scan with subtitles and bullets?
  • ?
    Is my author profile trustworthy and linked to the content?
✓

If you answer "yes" to these questions, you're on the right path for your website to appear as a valuable source in AI responses.

Ready to take your project to the next level?

Stop losing visibility. Request a free SEO audit and discover your website's real potential.

Pages (Eng)